Gen Z Fuels India’s Beauty Market Boom
India’s Gen Z are the driving force behind a massive boom in the country’s beauty market, pushing global brands like L’Oreal and Estée Lauder to innovate.
Estee Lauder
Gen Z Fuels India’s Beauty Market Boom
India’s Gen Z is powering a massive boom in the beauty market, forcing global brands to adapt to their digital-first approach and demand for diverse products.